Category Archives for "Resources for Authors"

Write Your Book in 90 Days – Online Program Launch

Finally, we’re about ready to launch the new How to Plan and Write your book in 90 days, using Dixie’s proven formula for authors of Non-Fiction.    This is the program where authors can work through the process I use for one-on-one planning, then writing and developing a manuscript.    Due to demand for my personal time, I just simply can’t clone myself to accommodate the demand for my time do set about last year developing this special program.

Please take  a look at this landing page – where you’ll find information about the contents of this program.

Retailing for $247.00 or three monthly payments of $97.50, it includes a special one-on-one coaching session with Dixie personally, to keep author’s on track.   A one-on-one coaching session is usually $250.00 – that’s a HUGE saving! 

We’ve been testing this program for several weeks now and continually fine tuning the contents and delivery and we’re very confident that the program as a guided DIY option works really well for a fraction of what you’d pay for Dixie to personally work with you on planning, writing, and developing your Non-Fiction book.   There’s also two additional courses in development that will walk participants through the produciton and publishing phases and then the marketing, distribution and promotion phases of becoming an Author-ity Author.

Check out all the details here

and if you're interested in either of these options please let us know:

  1. Becoming an affiliate, and helping to promote the program, earning a 30% commission on all current and future sales.
  2. One of 20 only limited time only coupons for a 20% discount off the program as part of the special launch phase until the end of March.


Here's the link again:



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Video – the Final Frontier of Fear Based Marketing

“Aaaahhhhhh!  No, I dont’ want to do video.  I would not like it here or there… with green eggs and ham… or anywhere else… Sam i Am!” 

That’s the phrase that typically runs through my head when anyone says – You have to start doing video.   I have avoided it like the plague for so long now, but finally, last week, I was told in no uncertain terms that enough was enough – camera shy be buggered, get over yourself and just DO it ok!

Ok, I quietly said in my head, but inside I was quacking!   Oh no – how am I going to get out of it this time?

There was finally no way out!   Why I think of video as fear based marketing has nothing to do with the reality –  sharing information visually with clients is not frightening for them – it’s just that for me, I’m fearful of doing it wrong!  Always.

Along came Grant! 

Grant from Focused Video is a young 30 something year old man who has had a passion for video and directing for years, and after a successful career start workiing in global corporate business, headed home to Queensland and studied towards his passion becoming his life’s work.

And the results of working with someone passionate, young, and enthusaistic is that even the hard stuff becomes easier.   And for me, the camera has always been my nemisis.  Grant made it not so scary.

It still took a couple of hours to shoot enough material for a three minute introduction I’m putting on my new website this week, and I was grateful for my past experience doing some video work, including TV interviews.  The ability to ‘get over myself’ was also enhanced by listening to an Amy Portfield interview the day before where she was talking with a veteran video based marketing specialist who reiterated again and again, that just be yourself, and remember that the audience want’s the information – and to not share that is ultimately selfish.

I finally got it.   

I applied the necessary war paint, memorised the script – which was actually partly a waste of time because we ended up going a lot further than what the script said anyway – and got down to business.

Grant also tried the questions and answers option – so that for a while we grabbed some footage of me just talking about what I do… more naturally and unscripted.  This gave me a chance to find my groove too.

And you know what?  No one died, the house didn’t fall down, and the sun still came up the next day.   I didn’t mess it up – although I did say a few bad words when I fluffed my lines – and we got the job done.

Sometimes it’s doing the hard work and putting our fears aside that enables us to make significant breakthroughs and find our voices.

I learned a couple of big things on Friday.

  1. It really helps to have expert help to get the job done.
  2. Using excellent tools for the job is absolutely necessary.
  3. Practicing, and writing down what you want to say clears the mind.
  4. Sharing your information can help others, so why hold back?
  5. You have to make time to learn and grow in your own business, and that means doing the things you don’t always love to do.

I’m expecting to not look as glamorous as Julia Roberts when I see the video – as much as I’d prefer to look like her.  I’m expecting to see me, and maybe me is the best person to be talking about me after all.

When it comes to promoting your work, your book, your speaking, and your programs, video is undoubtably unbeatable.  We all have to start embracing ALL the ways we can get better at getting ‘out there’.

What’s holding you back from writing that book, making that video, developing that training program?  I bet it’s not as hard as you think it might be, if you have someone to hold your hand through it, the right tools for the job, and an incentive to share your work.

PS – Video will be up next week…

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Author’s Task Lists – Getting Through It All

I love that old saying – how do you eat an elephant… one bite at a time!  But sometimes it just feels endless doesn’t it?  I mean, the very nature of this industry – writing for a living – is one that takes time to develop.  It doesn’t matter how much you think you’ve done, there’s always something more to do.  And so my daily and weekly author task list helps, but it sure is a long list!

A typical week for me looks like:

  • Facebook, Twitter, and Instagram – check, post, review, reply and advertising.
  • Canva – keep developing new images for posting with blogs and social media.
  • Amazon – check stats, sales, and moderate anything that needs it in my uploads.
  • AMS – Amazon Advertising, to check, measure, and add campaigns.
  • Blogs – writing, checking, reading.
  • Keywords – adding new ones, checking what’s working and what’s not, and reviewing – constantly reviewing!
  • Mailchimp – newsletters, lists, automation, and reviews of activities.

And that’s before I even start to write! 

Plus there’s reading – the blogs and posts from other authors and those whom I follow to learn from .

Research – sometimes this can be just one more endless task too but so very necessary!

And finally – study time.   I’m currently enrolled in three new courses to ensure that this year I maximise my abilities to build up my career as a full time (well paid) author.

While these things all need time and attention, they all seem to need the same amount of input from me.   If I don’t keep on top of Social Media, I lag behind in sales.  If I skip reading blogs, doing my study program, or even just reading for pleasure (which I try to do for about two hours per week to keep my own writing skills sharp) then I notice I fall behind in sales and development, and of course I can’t afford to stop the actual writing either as I put pressure on myself to produce content.

While it’s a full time job to be a writer, no one ever said that more than half of an author’s time is spent doing everything but actually writing.  But that’s the way of it now.  The Ernest Hemmingway fantasy of sitting over a typewriter Continue reading

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Author Resources You Will Love

One thing that I’ve learned through nearly a decade of working in the book business, is that you can never have too much help to market your work.   So I’m going to share with you some of my favorite author tools – and some of these are recently discovered.

Scrivener:  I can not rave on enough about this program.  I have introduced it to a number of people and they all say the same thing… it makes the planning and writing so easy!  If you do not yet have Scrivener, or are curious about it because you have heard about it being one of the very best tools ‘on the planet’ for authors, then check this out.   You can also enjoy 30 days (not just consecutive calendar days either) for FREE, then it’s only the cost of coffee and cake with a couple of friends to get it after that.  (Use this link to get the free 30 days option… )

And best of all, you can pay just a couple of hundred dollars for one of THE VERY BEST training programs I’ve ever come across to Learn Scrivener FastClick here for details.

First: is far and away the VERY best landing page platform imaginable for authors. These make launching a new book so easy, and they look great too.

Second: if you are into technology, or not even hugely so but know it’s a necessary way to bring customers to your door, then you have to spend some time on these platforms:

  • Amazon – create an Amazon Author page – it’s easy, powerful, and you’ll love what you can do with it to help drive book sales and awareness campaigns.
  • Twitter – yes it does work, yes it is worth working hard to get followers, and yes you do need to post regular updates on it.  This is not a passive platform, but when you work it well, it starts to really create buzz around your books.  My Twitter feed is here for my author page.
  • Mobile Apps – I’ve had one of these for my business alter-ego Maria Carlton Marketing Coach for years, and it’s been a great way to ensure I could share information with clients and promote my brand to prospects, but since that was created the technology available to create these apps has become outstanding.  I’ve just discovered COMO and within hours have created an app that features my books, my services, and my links to all other platforms I use for marketing.
  • Amazon Marketing Services:  If you want to really ramp up your Amazon sales and promote free books or special offers, you can’t go past AMS.  It’s easier to use than Facebook Marketing options, and dedicated to book sales.  It’s still relatively new, so lots of beta testing still going on as they refine and improve, but well worth being an early adopter for this.  Here’s the link.

One thing to remember when it comes to marketing tools for authors is that people want to engage with you, and you want to reach out and engage with them.   These tools help you do this easily.   But you have to work on these constantly – just like that great novel you’re working on marketing is a constant work in progress.

And like my old mate Winston Marsh always says – you have to be a better marketer of what you do than a doer of what you do! When it comes to effectively marketing your books – both non-fiction and fiction – you have to build a following.  Branding is critically important and so is having a great marketing strategy that keeps you focused on the best results oriented social media options to suit your product.

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