Authors I work with are Non-Fiction specialists, and most of them speak professionaly or do training as part of their regular work. For them, books are part of their marketing collateral, and in some cases act as an extended business card, and in others, a giveaway or product to sell. What ever reason anyone has for writing a book, it’s important to know that we as authors can support each other better, and really we must to this. Because it’s easy for us to help ourselves by helping each other to greater levels of success as authors.
Here’s how we can do this:
- If you are part of a mastermind group, or belong to a support group or association, ask the other members to Forward Tweets, FB, and Instagram posts about your book – not just once, but two or three times.
- Ask them to be part of your reviewers group.
- ASK THEM to share your news about new book releases with their contacts – get the momentum building up.
- ASK THEM to please go into your Amazon listings and buy/review/post ratings on your books.
You may have to ask several times, but if we all got into the habit of doing this for each other, we can achieve a lot together.
Those are the basic things we can do for each other, but there’s more.
If you are a professional speaker:
Last week I was sitting in the audience supporting one of my authors. I knew a few people in the room who also knew I might be there for that reason, so I was not the ideal person to throw questions from the floor, but I turned to the person next to me and asked him to ask the presenter/author ‘How can I get a copy of your book again?’ This gave that presenter/author a perfect opening at the end of his presentation to remind authors of the link for the Amazon listing – of course this was written out as an easy to remember URL using TinyURLs. Without that easy intro to remind the audience to get the book while it was FREE for a 24 hour period, the chance may have slipped by. As it turned out, the extra prompting and being ready with an easy to remember URL helped that book to climb to number one on Amazon overnight.
We can also do things like, have someone in the audience mention the book in a question – for example:
Prime someone to ask something like: “I read in your book that you advocate for ‘daily blogging’/’hugging trees’ (or what ever your subject is-but make it something intriguing) and I wonder if you can expand on that in relation to ‘popularity on social media/mental health” (or whatever…).
Get a good piece of something that you know will interest the audience about your book, to create a dialogue about something in your book, and have this raised in your presentation as a question. This might sound contrived, and yes, it is, but if you can have people help create interest in your books while you are presenting, it will help to generate sales or downloads.
Have two or three people in the convention walk about with copies of your book under their arms. Encourage them to talk about you and your book. Creating a two or three day free download opportunity for your kindle version is also ideal in supporting this strategy. Arm your advocates with what they need to support you. Educate them about your needs ahead of time.
This is about helping yourself to use your resources, including other people, to assist in the popularity of your books. Go out there and identify some good advocates, reviewers, and encourage them to help you. And do the same for all the other authors you know. Let’s all rise up as a result of supporting each other as authors.