Key Words and Writing Descriptively

You wrote the book, and the back cover, and the marketing material, and even a great press release… and you’ve uploaded the book to Amazon, put some ads on AMS and Facebook, and then what happened… ?

Nothing.  Nada. Zip!

So you sat down and cried – because all that hard work seems to have been for nothing.  Right?


Maybe you just got the creative description wrong.

What might be missing is the description, being laden with great sharp-as-a-butcher’s-knife decriptive writing with seo keywords.  Maybe your heading is not done with an SEO Keyword Search Tool used to ensure it’s easily found by anyone doing a Keyword Search.

Do you see what I just did there? 

I used a number of relevant, descriptive keywords for SEO searching in the paragraph I wrote.   I also made the title of this blog post an SEO Keyword rich, descriptively written title.    And just to really drive home the point, I’ve also boldened the particular keywords I’ve used.

Let’s take a paragraph with two versions of the same information from the back of a business book.   One version is SEO Keyword rich, and the other just reads well.

If you’re seeking a new way to do business, and get more out of every penny you spend on marketing, you’ll find this book is a must read.  It’s loaded with resources, ideas, and clever ways to maximise your marketing and advertising, so that your strategies are better employed for improved ROI.

Get more ouf of all your marketing investments, and discover a better business solution through smarter marketing and advertising strategies.  You’ll find marketing tools and business resources and an abundance of  Return on Investment ideas that really work, and more.

Now clearly you wont want to bold up each keyword, that’s not the point of using keywords in creative writing, but you will need to ensure that a few key points are highlighted so that even the scanning reader will pick up on them.

The point being that if you do a lot more about ensuring your descriptions are well crafted so that more people find what you want them to find, your traffic goes up.

And if you ensure that y our creatively written descriptions are filled with hooks and enough bait on them to ensure the readers are inspired to take action (ie click and buy) then you will sell more books.

Some copywriters assert that the first lines needs to be very short, sharp and powerful, to then inspire the reader to get to the next longer and more descriptive text in the next paragraph.  The idea being that as the reach the end of the description they go BACK to the top or opening lines and that is what they have still jiggling their neuropathways as they then open the book to review the first few pages.  I am inclined to agree with this and am adapting my own descriptive writing for back covers to accommodate this line of thought.

It’s the hooks that make someone want to pull up a chair, grab a cup of coffee and keep reading.   It’s the seo keyword research that will help people find your book first.

I’ll write more about hooks next time… 

For now – just as we all need to do, it’s time to refine some of my keywords in the descriptions of my copywriting a little more.

Happy writing everyone…


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