Spinning Plates

I’ve just been going through all my company’s service options for clients going forward.  I realised that what we do now is SOOOOO (Add another hundred O’s) much more than where we started a few years ago.  Like most of us, we grow, evolve, and there’s lots of zigging and zagging at times too.

A simple publishing service that sat in the middle of traditional and self publishing models, was far from typical of anything else back in 2006, when I ‘accidentally stumbled in’ and started assisting other speakers with their non-fiction books.  So, there was not really anyone else to model on.   Instead we took what we could from the parts that just made sense, tapped into what we could learn from experts in various parts of the industry, and attended a log of conferences.   Some great mentoring along the way also helped a lot.  But fast forward a dozen years, and the entire landscape has changed dramatically.

In 2019, I’m working with clients from as far away as the USA, Dubai, New Zealand, and I’ve just had someone from Dublin contact me for help.  We (a very specialised team and I) also added Amazon Ninja, Social Media Mavens, and Speaker (Topic) Development to our core business last year, and I’m intending to take some of my GOLD Author-ity Author’s books to the international book fairs again this year.

I remember once, working on my business plan – many years ago now – and realising with the help of my coach at the time, that simple things like:

  1. Work on the business – not just in it
  2. Find a niche and develop that
  3. Charge appropriately
  4. Value your relationships and your reputation above all else!

…are all things that I may have understood at a totally ‘junior’ level back then, and hoped that one day they would make more sense.

They sure do now!

You see, I think in all things, we have to grow into who we are, what we can manage, develop our maturity.    We can’t go there till we grow there either.   It’s experience (nearly 70 books and around 100 authors now) and time that does that.

As I looked at the many parts of what I created in my current review and planning documents this last week, I was inspired by some of what I’d achieved so far.  So much so that I did take a wander back through some of my old points of reference from days gone by – yes including the handful of books that are relegated firmly to the back of a dark cupboard and hopefully won’t reemerge again until I’m long gone!

Now – as we face exciting times such as growth, further development, the whole concept of Publishing 3.0, and my personal new focus and desires as a writer, and publishing coach, and speaker,  I’m thrilled by some of the extraordinary people moving into my space, bringing with them whole new levels of expertise and experiences too.  After all, one of the other things I’ve realised is that one person cannot do everything.   It takes a whole village to raise a child and a whole community of special people to bring a book to life and then get leverage on that book and the author’s potential. It’s like having a lot of spinning plates up in the air – someone can get them all spinning, but you have to have them carefully managed and massaged to keep them from slowing too much or worse, dropping and crashing to the ground – taking some of the other’s with them.

Watch this space, it’s going to be a huge year of many exciting things ahead… if you’re keen to know more, please follow us on FB, Linked In, or just get in touch.

PS – Announcements pending early March… you’re going to be blown AWAY! 🙂 

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