I was asked this week to comment on the following email by the wife of a client, and so I’ve tried to simplify the response as best I can while ensuring the gist of the information is as clear as possible. You see there really is a formula for growing your database, getting and engaging with new clients, and getting the ball rolling in terms of:
- Read the article
- Visit the website
- Sign up for the newsletter
- Autoresponders with more engagement
- Send ongoing news and information of value and interest.
Here’s what she wrote (Q:), with my responses (A:) in italics:
Q:I’ve made some changes to my website to jazz it up a bit and I now need some help understanding my options for loading/distributing new articles/quotes/videos/etc online and directly to my database.
A: Ok – there’s a pretty simple formula for this… 1) Upload the articles into LI, as a variation of a ‘blog’ or article post in your website… maybe an extended version on the website and so a ‘for more on this, click here’ at the bottom of the LI version. That directs to your website.
Q: I only want to use my website, Linkedin and a “newsletter” type distribution to my mailing list.
A: So you’ll need to also dangle a pretty good hook for visitors to your site to get them to sign up on your Mail Chimp database. Again it’s a bit of a formula. Simple version is this: Have a ‘video, white paper, report, checklist or something of perceived good/high value’ for readers to want enough to give you their email address for. They sign up, they go to a landing page which they can download the ‘thing’ from, then they get a download link. Continue reading