Before, During, and After your topic development – what you most need to think about:
I was talking with someone today about what comes first –
the chicken or the egg… ok… the book or the speaking topic!
The issue is often a matter of priorities – and what you’re already doing. What have you already invested in, and how is that going for you? If you are already a speaker, getting paid to share your wisdom from the stage then start with that, and refine your topic, work out the main thing(s) you want to share, with the audience you most want to inspire with your own wisdom, experience or stories. And from there a book is an easy (and essential) addition to your marketing materials and back of the room merchandise.
If you are already writing non-fiction and want to become a great speaker, or just get more books selling then you need to be speaking to groups and larger audiences when possible to ensure your books are getting to the hands of those you want to inspire, beyond just seeing and hearing you speak.
Either way – they are interractive and essential parts of the whole. You can’t be a speaker who doesn’t write, any more than you can be a writer/author who does not speak. They just go together like, well… love and marriage… a horse and carriage – ok enough with the musical cliches, but you really need to put these things together firmly in your mind!
If You Have Already Started the Journey
“But what do I speak/write about?” I hear you say… or “what if my topic changes between one modality and the other?”
Why not start with evolving where you are currently and getting into some serious planning about your topic first… and then you’ll know exactly which Everest you wish to climb! For example, if you are already talking about leadership, or sales and marketing, how can you Continue reading