Tag Archives for " Getting New Fans "

The Critical Need for a Marketing Plan

What else are you doing?

So you’re writing regularly, and churning out lots of great material.  BUT  don’t fool yourself into thinking that is all you need to do.   You own your topic, right?  So that means being across multiple platforms.  These include WRITING, SPEAKING, being interviewed for radio, TV, and special online opportunities.   Pod casting, blogging, Webinars, and hangouts online are all part of the business you are in.

Do you know what is missing from your current business model if you don’t have all those things covered?

A marketing plan.

A simple plan that outlines where and what you need to take action on to ensure you GET NOTICED, by your ideal market.

Where you will be, how you will present yourself, and who you will be aiming to turn on with your information.  When this will happen, and why should anyone care.   Afterall, there are hundreds ,or maybe even thousands of experts out there in your space right?  So what makes you so special.

Ask yourself these key questions:

  • Who do you know that might be willing and able to interview you?
  • How many times can you get yourself recorded on other peoples programs this year?
  • Who can you co-create or collaborate with?
  • What else do you need to do to become more highly visible?
  • What makes YOUR particular stance on your subject matter so interesting to your market?

You might also need to consider the evolving style of your brand, and what is changing about your area of expertise every year.

If you don”t yet have a solid marketing plan, with time lines, and action points, please don’t consider going anywhere, or doing anything over the Easter Break without setting aside at least a few hours to think through these key questions.   Your business needs you to maintain regular focus on your marketing, and these areas are of the greatest concern.  And you can’t just create one plan and then hope that will see you through your entire business life.   This keeps changing.  Every year.  In some companies, the marketing plan is updated every 90 days.

Someone mentioned recently that an ideal business and marketing plan that takes a 10 year view, should then be considered as a ‘why can’t we do this in six months’ objective.   Wow!  Imagine that!   Six months to achieve a 10 year goal.   Can it be done in your business? Why?  Why not? Something to ponder for sure.

Here’s the other things to consider as part of your marketing plan:

  • Do you need new tools?
  • Do you want to update your look?  Logo, marketing materials?  If not now, then when?
  • Are you networking with the right people/companies to help advance your business?
  • Are you priced appropriately for what you provide?  Can you increase this now/later?  Why, why not?
  • Are you up to date with all your options regarding technology and how you use it?  Social media?  Is FB or Twitter still as relevant for you as it used to be or has the time come to do more on Linked In or Instagram?
  • Where are your customers hanging out now? Are there new or old platforms you can explore?
  • Can you get yourself onto the speaker list for conventions and training opportunities for your industry?

I strongly recommend you tackle some of this… every year!  Not every five years, and certainly not every decade.  This is the current stuff you have to keep on top of in your business for it to thrive.

 

 

 

 

Like it? then Share... thanks!

Author’s Task Lists – Getting Through It All

I love that old saying – how do you eat an elephant… one bite at a time!  But sometimes it just feels endless doesn’t it?  I mean, the very nature of this industry – writing for a living – is one that takes time to develop.  It doesn’t matter how much you think you’ve done, there’s always something more to do.  And so my daily and weekly author task list helps, but it sure is a long list!

A typical week for me looks like:

  • Facebook, Twitter, and Instagram – check, post, review, reply and advertising.
  • Canva – keep developing new images for posting with blogs and social media.
  • Amazon – check stats, sales, and moderate anything that needs it in my uploads.
  • AMS – Amazon Advertising, to check, measure, and add campaigns.
  • Blogs – writing, checking, reading.
  • Keywords – adding new ones, checking what’s working and what’s not, and reviewing – constantly reviewing!
  • Mailchimp – newsletters, lists, automation, and reviews of activities.

And that’s before I even start to write! 

Plus there’s reading – the blogs and posts from other authors and those whom I follow to learn from .

Research – sometimes this can be just one more endless task too but so very necessary!

And finally – study time.   I’m currently enrolled in three new courses to ensure that this year I maximise my abilities to build up my career as a full time (well paid) author.

While these things all need time and attention, they all seem to need the same amount of input from me.   If I don’t keep on top of Social Media, I lag behind in sales.  If I skip reading blogs, doing my study program, or even just reading for pleasure (which I try to do for about two hours per week to keep my own writing skills sharp) then I notice I fall behind in sales and development, and of course I can’t afford to stop the actual writing either as I put pressure on myself to produce content.

While it’s a full time job to be a writer, no one ever said that more than half of an author’s time is spent doing everything but actually writing.  But that’s the way of it now.  The Ernest Hemmingway fantasy of sitting over a typewriter Continue reading

Like it? then Share... thanks!

The Forumula for Getting and Engaging With New Fans

I was asked this week to comment on the following email by the wife of a client, and so I’ve tried to simplify the response as best I can while ensuring the gist of the information is as clear as possible. You see there really is a formula for growing your database, getting and engaging with new clients, and getting the ball rolling in terms of:

  • Read the article
  • Visit the website
  • Sign up for the newsletter
  • Autoresponders with more engagement
  • Send ongoing news and information of value and interest.

Here’s what she wrote (Q:), with my responses (A:) in italics:

Q:I’ve made some changes to my website to jazz it up a bit and I now need some help understanding my options for loading/distributing new articles/quotes/videos/etc online and directly to my database.

A: Ok – there’s a pretty simple formula for this…  1) Upload the articles into LI, as a variation of a ‘blog’ or article post in your website… maybe an extended version on the website and so a ‘for more on this, click here’ at the bottom of the LI version.  That directs to your website.

Q: I only want to use my website, Linkedin and a “newsletter” type distribution to my mailing list.

A: So you’ll need to also dangle a pretty good hook for visitors to your site to get them to sign up on your Mail Chimp database.   Again it’s a bit of a formula.  Simple version is this:  Have a ‘video, white paper, report, checklist or something of perceived good/high value’ for readers to want enough to give you their email address for.  They sign up, they go to a landing page which they can download the ‘thing’ from, then they get a download link.  Continue reading

Like it? then Share... thanks!

Enjoy this blog? Please spread the word :)