Tag Archives for " your writing team. your authority team "

Preparing Your Book for the Editing Phase

If you’re selling a car, you are likely to wash it, clear all the junk out of the boot, and wipe down the dashboard, vacum even under the seats, and ensure you’re going to get a good price for it.   If you are selling a house, then you’ll likely fix those irritating little dripping tap and sqeaky floorboards, paint the spare room, and maybe replace the curtains in a couple of rooms, right?

Why do you do this?  It’s not only because you want to present your car or house in it’s best view, but because you know those things need doing, and so you do them, because you know there’s maybe a little more money to be made by doing so.     When it comes to getting your manuscript ready for an editor to go through it, you need to think like you’re selling your house or car.  The things you know are there that need fixing and can be taken care of by you, will translate into two things:

  1. A lower fee charged by your editor for him or her not having to take care of the obvious tasks.
  2. A little more respect from your editor for your having taken the time and made the effort to present your manuscript as ready for them to work their magic.

Why are these both so important?

If you check with your editor and /or publisher before the professional editing phase about things like use of ” or ‘ to show dialogue, UK Evs US English, various spellings of some words, how they like to treat footnotes, indexing, or references etc, you are going to save perhaps hundreds of dollars invested in their time and efforts by their not having to change simple things.   Some things you can even line up on with your editor or publisher from when you start to write.   This will also save you a lot of time to get right at the start.

Your editor needs to be able to focus on the sentence structure, the content that flows, the parts that don’t work, and the things that don’t make sense.   That’s what you use an editor for.   However, every editor I know  – and I’ve worked with quite a few now –  hates having to do simple and obvious corrections all through a manuscript – it slows down the process considerably. And can be frustrating.

Having your editor respect your efforts to get your manuscript ready for them, means they are more likely to love doing your editing, and given how much reading they have to do for a living, having them love your work just makes for a better relationship all round.   And that’s worth having don’t you think?

Your editor should be part of your team – work closely with them and you’ll find your writing improves signifiantly over time too.

 

Happy Writing…

 

 

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Cola or Champagne – service levels and what they mean

I work in an industry where a lot of people put their hands up and say ‘Oh I can do that for you’, or ‘me too’.  I’m talking about coaching – in any format, and regardless of speciality, there seems to always be someone waiting to offer their card, promote their services, and be ‘that guy/gal’ at the networking event.

For a long time Coaches have been compared with real estate agents and car sales people for their sheer enthusiasm when it comes to ‘I can do that for you’ style of pitching for business.  I asked my own coaching tutor who was a master practitioner at the time back in 2003: ‘If everyone wants to call themselves a coach, and there’s no legal or educational requirement that they be properly trained, then why are we (on the 2 year program I was on) working so hard to want to ‘be coaches’. She responded with a well considered answer:

“What you will do is bring coaching skills to the table when you do what ever  else you will do, and you will be significantly better at THAT because of it.”

My ‘that’ has turned into publishing, which for more than a dozen years now has meant that my business is all about helping others to write, produce, publish and market their non-fiction books – to a very high level of content and overall production quality.   And for me, it does not end with the finished product arriving on my authors’ doorsteps;  we keep working together to ensure the marketing and the fine tuning of the distribution and leverage opportunities is maximised for the long term.

I know that a lot of people are populating the publishing industry – expecially in terms of self publishing or Indie trade, with promises to help people write a book.   Others are then saying they can help print, design, format, edit, produce, or even get the book onto Amazon.

Yay!  And please excuse my cynicism – but there are a lot of these helpful people out there.   Sigh!  The terrible tragedy is, that as a result of many people doing a ‘good enough’ job, there is a glut of ‘barely average’ quality books all vying for attention in an overcrowed market.   In non-fiction books alone, under the category of Leadership, there are 100s of thousands of titles.   And it grows every year… as do all categories.

The Book Business is BOOMING!

While this seems to be the age of ‘fast and furious’ in many ways, from the demands for instant gratification for Gen-y’ers, faster internet speeds, faster travel, fast-track education options and even speedy restaurant services, when it comes to some things, you just can’t rush them.  In order to do the whole job, well, and achieve outstanding outcomes so that you really are standing out from the crowd in any busy market place, you must slow down and Get.It.RIGHT!

With books, you have to expect it’s going to take time to do a great job of writing, then publishing your work.  While I have also managed (once) to start and publish a book in under two months (with multiple authors contributing which in some ways helped and others hindered the progress) this is certainly not ideal, due to the increased chances of mistakes being made – errors than can ultimately damage the reputation of the writer(s).

There are a number of new companies out there all promoting what they can do for authors to fast trak their publishing journey – I think of them as the Cola beverage options; yes they’ll quench a good thirst, but ultimately put a lot of dirty sugars and chemicals into your system which can slow you down.    By comparison, a glass of fine wine or Champagne is to be enjoyed,  with others helping to drink it,  and if it’s of excellent quality it won’t give you a headache the next day.

I don’t like being the cause of other people’s headaches.    And while a quick ‘thirst quenching’ option might be a good one in some instances, a slow and steady team effort that is remarkable for outstanding results is surely a better option for professionals who are sincerely focused on having excellent books to support their marketing efforts.

If you are serious about writing, producing an excellent non-fiction book to position you as an authority in your field, and you really do know how to own that position, then please don’t undersell yourself by doing an average job of sharing your wisdom.  Your book deserves better and so do you.

Invest a little more, extra time too,  and enjoy a Champagne journey towards becoming an Author-ity.

 

 

 

 

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It takes a whole village…

Who is on Your Team?

Writing a book is not a ‘one-man’ job, and if anyone tries to tell you differently, they are wrong.  In fact, the ‘writing’ part is only a part of the process  and even that is team effort.  Now for anyone reading this so far and thinking, ‘Hold the Phone… I am the writer of my own words’ this is not a debate about all writers are authors and not all authors are writers*.

Let’s take the writing part of the process of writing a book.

When you are writing a good book, the primary writer is the person who sits at their keyboard and creates the story or commits the information to paper/computer and in that way he or she writes the manuscript.

A good writer will then use readers (often these are friends, family, or colleagues) to give feedback and help them to hone and refine the content.   See my other blog about Beta Readers Here

Then the writer is able to fine tune the manuscript to the point where they can hire the services of a professional manuscript reviewer who will help the writer apply the final polish to their manuscript.

An editor will also be engaged to ensure that the manuscript is very reader-friendly, suited to the audience the book is being written for, and is ready to publish.   In some cases, a very robust system of writing under the care and guidance of a book writing coach may diminish the need for some levels of editing.

When the manuscript is finally ready for publishing, a proofing editor will be required, reviewers who can endorse and recommend the book will be sought out, a cover designer, internal typesetting services, and printing services will be needed to get the book into the finished product.  If you are also preparing the book for online publication, you may need help to ensure the book is eBook ready and uploaded to the appropriate channels.

Finally, you need a good Public Relations plan and the help of professional marketing people to ensure your market knows about your book.

A book shepherd helps the writer work through the whole process from start to finish and engage the right people along the way to do their parts and take the guesswork out of the process.  A book shepherd helps the writer work through the whole process from start to finish and engage the right people along the way to do their parts and take the guesswork out of the process.  Many books make it to market without the help of a book coach or book shepherd, but I highly recommend using one of these as there is so much you won’t know as you start the journey of writing and publishing a book the first time.

It takes a whole village to raise a child and it takes a whole team to get a book written and published.[/pullquote]

Who do you already have on your team and who do you need on your team?

*Some authors are not the writers of their own books and hire ghost writers to put their words together for them, and many writers choose not to be authors.   

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